On the other hand, small businesses can benefit from working with micro-influencers with a highly engaged niche audience. For big brands, collaborating with macro-influencers with a large following can generate widespread brand awareness, as we saw with Chipotle or how Dunkin Donuts partnered with Charli D'Amelio for the 'Charli Cold Brew.' You also need to consider the relevance of the influencer's content to your product and target audience. Is their audience enthusiastic and responsive, or do posts get few likes and comments?.
Do they post a lot of organic content or paid posts?.Observe how they engage with their followers to assess their reach. Confirm that influencers have previously worked on similar campaigns and have a look and feel that complements your brand. It always pays to research influencers to ensure the right fit. Research the right influencers for your campaign. If the main message of your campaign is for your audience to know about a specific product feature, be clear about showing that with the influencer and how it works.
#Small business budget code
There was no discount code or link to a site, just simple and effective brand awareness.Īvoid forgetting your campaign goals: Having clear goals for your campaign and ensuring your strategy aligns with those goals is important. This was a great chance to bring more brand awareness to a younger demographic while promoting their new lifestyle bowls and fast delivery when you're hungry and running low on options. Klaasen has over 18 million followers on TikTok.
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